Where to begin? There were so many chapters in that book. So many things to consider when creating a blog post or a pillar article. One of the first things I learned in this course is that you cannot simply created a blog or website and expect for traffic to easily find you. It takes a little bit of work: submitting entries to different search engines and trying to figure out other creative ways to generate traffic to your site. Another thing I learned was the difference between and purpose of a blog post and a pillar article. Blog posts are at least 250 words and address current, timely events; pillar articles are at least 1000 words and are an opportunity for the writer to show that they are an expert on a certain subject or can be used as a reference.
In addition to those basics I also learned that customer relationship management is still important even if there is never any actual physical contact. Viewers/readers (customers) have expectations even when it comes to the purpose of a blog or website. It is important to meet those needs and expectations so that patrons continue to purchase from one's site. Meeting needs ensures that one maintains customer retention. It is less expensive to keep a current customer than to acquire a new customer.
I learned how to advertise for other companies on my site. It was much easier than I thought it would be. I always wondered how different blogs that I have visited had those little ads on their sites. Now I know.
What else have I learned? Have I shared enough? Let me see...
Ah, I learned about brand awareness and how it is necessary for one to discover a marketing niche and cater to it in order to be successful. I've learned about the various ways that firms pay for advertising on other sites: Cost per impression - paying each time an ad appears on a site; Cost per click - paying only each time an ad is clicked on; Cost per acquisition - paying only when a purchase is made due to a posted ad.
I think that's enough.
